Work with the reasoning left in

Each study runs the same arc — brief, discovery, design, delivery, results — and every design decision names the principle behind it. The plain sentence is for the buyer; the red chip is for the design lead.

All case studies

Florida Fins & Feathers - Personal Project

Case study

Cracking the Algorithm After Hours

How I doubled my followers and increased my reach to over 140,000 views in ninety days with a simple test.

views in 90 days
146K
of reach from non-followers
94%
more reach from one hook change
19×
The opening frame of Episode 5. A red title card reading "Episode 5, 7 of Diamonds" sits above a photograph of an iPad, where a hand is drawing a Sandhill Crane in ink over a red sun.

TALFLO

Case study

Redesigning a storefront to beat a conglomerate

A two-person manufacturer went head-to-head with Ingersoll Rand and took ground online — by out-designing the giant, not outspending it.

increase in online revenue
90%
increase in average order value
10%
The redesigned TALFLO storefront on a laptop. A single product headline, "CEMs Pump Kit Manufacturer", sits beside a clean photo of the pump plate and gaskets, with one blue "Browse Parts" button as the only prominent action.