Portfolio
What is a creative system? It's the difference between a single asset being delivered following a brief, and an entire ecosystem that creates assets consistently on brand and adapted toward the next business goal.
For example, I created the system that helped the team at TALFLO prioritize engineering and not web design or marketing, while still getting the marketing results.
TALFLO, 2024 — measured against the prior year, after a price increase.
Case Studies
Good design is identifying the root cause of a problem not putting a band-aid on the symptoms. These case studies are broad, but all follow the same process of discovering the underlying problem, designing a system to address it, and measuring the results to adapt.
TALFLO
Case studyA two-person manufacturer went head-to-head with Ingersoll Rand and took ground online — by out-designing the giant, not outspending it.
What's up?! I'm Jake, a creative systems designer from Boca Raton, Florida. I specialise in UX and design for marketing growth.
More about how I work →Florida Fins & Feathers - Personal Project
Case studyHow I doubled my followers and increased my reach to over 140,000 views in ninety days with a simple test.
Fiction Build Co.
Case studyMost small trade brands live and die on a phone camera. This one was built so the work in the field looks like the brand without needing an art director.
“Solving the same problem again and again without creating a system is my definition of insanity.”
— Jake Hartigan
Red Highlights show key skills. All skills below have been acquired.
What I own
Everything below links to something on this site that demonstrates it. Nothing here is a claim without evidence behind it.
Find the one sentence a buyer already half-believes, then build every page, email and talk track to prove it. For TALFLO that sentence was "the parts you already buy, without the phone call and paperwork."
Positioning a pump-parts manufacturer against Ingersoll RandI write the copy, design the page and build it. That collapses the loop from brief-to-live, so a page ships this week and the argument gets settled by data instead of opinion.
11 screens redesigned and shipped inside the existing stackMost lost revenue is friction, not interest. I audit the funnel screen by screen, cut the decisions, and put weight behind the one action that matters.
90% online revenue, 18% more orders, 10% higher order valueBeating an entrenched competitor is rarely about spending more. It is about being obviously easier to buy from — and saying so before they do.
A two-person shop taking ground from a conglomerateA system is what stops the tenth page from looking nothing like the first. Tokens, components, and a written rule for when to break them.
Fiction Build Co. — identity and system from scratchI ship in code and I automate the parts that repeat. If I have to solve the same problem twice, the second solve becomes a system.
This site: Astro, Tailwind v4, a typed content layerGoogle Reviews
“Working with Jake was energizing personally and the spark he and his team brought to our business was just the kick we needed. The results Apace marketing brought to our business are undeniable. Thanks Jake!”
“Jake has been a great help in growing my web pages design and seo optimization. We have climbed the ranks and are giving our competitors a run for there money!”
“I’ve worked with many web developers in the past and I can truly say that Jake is the best. The creative process he goes through with his clients is second to none. In the end, I was left with an awesome website that truly depicted who I was, what I do, and what my services include. I highly recommend working with Jake.”
